Semiotics

Semiotics

Semiotics-The study of signs, also of anything which stands for 'something else'.
When we read images and pictures in an attempt to decode them and make sense of what they mean to us.

Denotation- What we see when we look at an image (what it is)
connotation- What we understand from this image (what other meanings it has)





The opening sequence of 'Harry potter and the Philosophers stone' is very effective because it puts across the genre, setting, characters and ideology.
The film starts with a fade in shot of a street sign  with the name 'Pivet Drive' on it. This shows we already have a vague idea of the location of where this film begins. The street sign reminds me of familiar London signs.

Denotations:

The colour yellow title makes the image happy look and gives the impression of the sun being out.

This scene makes you think of a lonely, abandoned baby being stranded and finally being rescued 

The bold white glow draws your attention straight away
a lot of the colour blue has been used for a positive calm response for the opening

The darkness makes the scene very mysterious and brings a tense attention 

Connotations:

The film shows two of the main characters looking for a special baby boy, which shows he might be very important later on, so love is the key feature to this poster, because it shows them taking someone into their own care. this gives you an idea of love being a struggle because they live in separate worlds. The main characters are looking into each others eyes, with hope